We are pleased to announce our involvement in a news-style programme Redefining Later Living produced by ITN Business

The UK has an ageing population; by 2030 one in five people will be 65 and over. The generation already at, or approaching retirement age are the Baby Boomers, currently age 60 – 78. They were the generation to redefine ‘the teenager’ in the 1960’s and now they are redefining what the later chapters of life look like too.

Stereotypes and stigma around old age are increasingly becoming out of date – and the programme helps to reinforce positivity around ageing well and embracing later life. We showcase themes such as medical advancements as well as lifestyle changes, innovations and tech, along with the benefits of life-long learning and upskilling.

Presented by Sharon Thomas

Sharon is a television journalist who has been working in the industry for twenty years. She can currently be seen on screen as a reporter and presenter in a variety of roles at ITN. Previously Sharon has worked for the BBC and Sky News, a number of radio stations and written for various publications.

The news-style programme features editorial contributions from senior opinion leaders from the Alzheimer’s Society, British Menopause Society and u3a.

The programme features key industry and news-style reports along with sponsored editorial profiles.